A lot is changing in how music videos come out, and streaming services are a big part of that.
No longer do you have to wait for music videos to air on TV.
Things are very different now that there are sites like TikTok, Instagram, and YouTube.
Artists and labels don’t have to think about a set time on TV or even being seen during prime time. Everything takes place quickly and online.
In what ways do streaming services really change things? Let’s learn.
Access right away, anywhere and at any time
The entry is one of the most important changes. Music videos used to have to air at certain times, and you had to watch them when they were on. Fans can now watch movies whenever they want, without having to wait, thanks to streaming services.
Do you want to see the new song video? You only need to take out your phone, open the app, and it is right there. You don’t have to wait for the TV time. Everything happens right away, which has changed how artists do their work.
Social media makes people interact
Now, though, it is not just about watching videos. Because of social media, music films are now interactive. TikTok, Instagram, and Twitter aren’t just places to advertise; they’re also a big part of how new videos get made.
Artists, for instance, often tell their fans to make content based on the video, like using a song clip or doing a dance dare. This makes the music video more than just a way to get views.
On TikTok, for example, artists can post a music video and then ask fans to make their own videos based on it. It’s like a snowball: more people see it, more people interact with it, and soon the movie is everywhere.
It’s a level of participation that regular TV just couldn’t offer. And YouTube’s “share” button makes it easy for music videos to go popular quickly.
Content that is only available on streaming platforms
Excluding people has also made a difference. For a while, some artists only put their music videos on certain sites before putting them on more places. This is now a smart way to sell something.
People who want to see the movie first have to sign up for that streaming service. This increases engagement and subscriptions. Without a doubt, it’s a smart move.
This is what Tidal and Apple Music are known for.
A lot of the time, they have material that only their subscribers can see for a certain amount of time. It makes you feel rushed. You’ll need to sign up for that site if you want to see the music video right away.
The use of data
The huge amount of info that streaming services give to artists is very interesting. In the past, you wouldn’t know how well a music video was doing until it got a lot of press or was shown on TV.
But now? Artists can see what’s going on at all times. See how many times your video has been watched, where it’s being watched, and who it’s being watched by. This kind of information is very useful.
Records and artists can now make better choices.
What if an artist’s film goes viral in a certain country? They might plan a tour there. They can change their content or plan to keep a certain group of people interested if they see that a certain group is watching more. Artists can pay close attention to the numbers that streaming services give them.
Working together and promoting each other
The way people work together has also changed. To get people to watch their movies, artists often work with brands or even other creators. Think about ads for products or paid content in music videos. A lot of people care about more than just the song these days. Businesses love this. These people have the chance to be seen by millions of people.
Streaming platforms help with this by giving artists more chances to sell their music. When an artist’s movie is on a popular playlist, it gets a lot of attention.
Cross-promotion is easy on platforms like Apple Music and Spotify, which is great for everyone. Brands get to know the people who look at artists’ work and artists get more eyes on it.
So, streaming platforms have changed everything. Instant access, social media buzz, exclusivity deals, data-driven decisions, and new ways to engage with fans these are just a few of the ways that streaming services are reshaping music video release strategies.
