Today’s smart social media users are hard to capture. How can marketers compete with GIFs, memes, and infinite animal-themed viral content?
Combat fire with fire. For audience relevance, your brand needs visual storytelling.
Visuals compelling images, entertaining films, or interactive content can greatly improve brand engagement.
Adding photographs, videos, and other visual content can enhance social media engagement. Ready to learn? This post will show you the importance of visual storytelling on social media.
What is visual storytelling?
Visual storytelling uses images, illustrations, films, infographics, animations, and other visuals to tell a story. This method makes knowledge accessible, engaging, and emotionally impactful.
This content strategy works well for social media because the platforms are visual and users have more things to do. If a picture is worth 1,000 words, visual storytelling may extract more characters from each audience interaction to communicate complicated information fast and effectively.
What is social media visual content?
The variety of social media graphic content may surprise you. Images, videos, live videos, infographics, animations, and illustrations are visual content.
Here are some social media visual content types:
- Images and photos:Although video is a tremendous engagement tool, you’ll still need a mix of static content and well-chosen photos.
- Short-form videos: Instagram Reels and TikTok videos are the best for fast, entertaining material.
- Long-form videos:The definition of “long” will change, but in-depth content like YouTube is still crucial for content strategy.
- Live videos: Event, Q&A, and brand ambassador video feeds can offer unique real-time customer engagement.
Those are your basics. Each is an effective social media engagement technique alone. But if they fit your audience, try some sophisticated methods like these:
- AR filters:Enhance Instagram and Snapchat interactivity with unique filters.
- Instagram and Facebook carousels:Tell a story with multiple photographs or graphics.
- Charts and graphs:Show your audience pertinent information and trends with charts and graphs.
- GIFs:Few visual content styles can emotionally connect people with relatable animation replies like GIFs. Make sure it conveys the intended emotion.
- Memes:Use trending, hilarious content to engage your audience. Be sure to post brand-appropriate content.
Why is visual content important?
More participation
People are more likely to read posts with pictures. Picture, video, and graphs are things that people naturally find interesting. In fact, tweets with pictures get 150% more replies than tweets without pictures. If your content looks interesting, people will be more likely to interact with it, share it, and leave a review.
Better retention
Using pictures can help people remember what you want to say. We process pictures 60,000 times faster than words, so when you add pictures or movies to your content, it sticks with people longer. This helps people remember your name.
Makes emotional connections stronger
Using pictures or movies to tell an emotional story can help you connect with your audience more deeply. You can show what your brand stands for, tell an interesting story, or even make people laugh or feel nostalgic with visual content that text alone might not be able to do. This connection on an emotional level can lead to trust and loyalty.
Easy to use a lot of information
It can be hard to get detailed information or data across at times. Visual outlines, infographics, and charts can help people understand hard ideas better. Your audience will be able to understand information faster if it is given in a way that looks good.
Better ability to share
Text is not nearly as likely to be shared as pictures. Shareable visuals, like a funny meme, an interesting infographic, or a beautifully shot movie, can naturally get more people to know about your brand. As people share your content, more and more people will see your business.
Basically, you need to use visual material in your social media posts if you want to get people’s attention, show how you feel, and connect with them more deeply.
